about me

I'm a creative marketing leader with 10+ years of experience building campaigns, content ecosystems, and brand strategies across music, fashion, technology, and digital products.

I'm a creative marketing leader with 10+ years of experience building campaigns, content ecosystems, and brand strategies across music, fashion, technology, and digital products.

I work with music and tech brands to turn ideas into campaigns that get produced, launched, and seen.

I work with music and tech brands to turn ideas into campaigns that get produced, launched, and seen.

I specialize in translating complex products and ideas into compelling narratives that connect culture, creativity, and business objectives.

I specialize in translating complex products and ideas into compelling narratives that connect culture, creativity, and business objectives.

When I'm not behind a computer screen, I'm usually in the studio or experimenting with my Sony fx30 camera.

When I'm not behind a computer screen, I'm usually in the studio or experimenting with my Sony fx30 camera.

Download resume

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How I work

How I work

How I work

1. Strategy: Define goals, audience, positioning and success metrics.

1. Strategy: Define goals, audience, positioning and success metrics.

1. Strategy: Define goals, audience, positioning and success metrics.

2. Creative Direction: Develop concepts, narratives and campaign ideas.

2. Creative Direction: Develop concepts, narratives and campaign ideas.

2. Creative Direction: Develop concepts, narratives and campaign ideas.

3. Production: Supervise the production of content, assets and launch materials.

3. Production: Supervise the production of content, assets and launch materials.

3. Production: Supervise the production of content, assets and launch materials.

4. Activation: Deploy campaigns across the right channels.

4. Activation: Deploy campaigns across the right channels.

4. Activation: Deploy campaigns across the right channels.

5. Optimization: Analyze performance and scale what works.

5. Optimization: Analyze performance and scale what works.

5. Optimization: Analyze performance and scale what works.

my experience

my experience

my experience

My background combines:

Product Marketing, Creative Direction, Product Storytelling, Growth Marketing, Campaign Management, with experience leading international launches, cross-functional productions, and high-impact brand campaigns for companies such as Native Instruments and Ableton.

My core areas of expertise include:

• AI-assisted marketing workflows (Google Certified) • Product & campaign marketing • Creative production & storytelling

• Music tech & creator ecosystems • Growth strategy & digital campaigns • Video, social & content systems

• Cross-functional project leadership • Brand positioning & audience development

Im open to:

Creative Marketing Leadership • Product Marketing • Creative Strategy • AI-Enhanced Marketing Roles • Music Tech • Creative Technology • Consulting Collaborations

Ableton

Freelance Producer

Artist curation and end-to-end creative production for "Made in Ableton Live" and "Learn Live view" by bridging A&R, cross-functional project management, and narrative storytelling to translate complex musical workflows into compelling digital content.

2025 - now

Ableton

Freelance Producer

2025 - now

Native Instruments

Marketing Manager Campaign Manager Creative Producer

Leading the conceptualization, production, and performance analysis of marketing campaigns by collaborating closely with product owners, internal marketing teams, and externals (partners, artists and agencies) to drive brand strategy through modern marketing practices.

2020 - 2025

Native Instruments

Marketing Manager Campaign Manager Creative Producer

2020 - 2025

Subtle Shoes

Chief Marketing Officer Co-Founder

Driving end-to-end marketing strategy and brand identity as CMO by leading SEO, Performance Marketing, PR, and social media execution, directing experiential events like pop-up stores, and cultivating a dedicated content creator network across European markets.

2016 - 2022

Subtle Shoes

Chief Marketing Officer Co-Founder

2016 - 2022

Runtime

Head of Online Marketing

Scaling international markets from zero to over 100,000 monthly visitors by leading a five-person team and reporting directly to the CEO, while maintaining full ownership of the global online marketing strategy and budget across SEO, performance marketing, and influencer partnerships.

2019 - 2020

Runtime

Head of Online Marketing

2019 - 2020

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get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.