playbox

LED THE GO-TO MARKET STRATEGY

orchestrated the global release for playbox, an innovative multi-layered sample and chord generator

DEFINED CORE POSITIONING

Crafted an accessible marketing message centered around curing "writer's block", successfully expanding the product's appeal to a wide demographic of beatmakers, composers, hobbyists, and professional sound designers

INFLUENCED EARLY DEVELOPMENT

Collaborated closely with the product and creative teams from the preliminary stages to name the product and ensure marketing visuals (including the artwork) perfectly matched its unique six-cube interface

STRATEGIC FEATURES PROMOTION

Centered launch communications around playbox's standout "roll the dice" randomization feature, emphasizing its ability to instantly deliver inspiring "happy accidents" and playable one-finger chords

MANAGED COMPREHENSIVE ASSET PRODUCTION

Directed the end-to-end creation of marketing assets, including landing pages, newsletters, 3d visuals, paid ad assets, and video production, such as the flagship "playbox in action" demonstration featuring composer robot koch

OVERSEEN THE INFLUENCER OUTREACH

Spearheaded a targeted seeding campaign to over 300 content creators and artists, generating massive pre- and post-launch buzz

ACHIEVED RECORD-BREAKING RESULTS

Drove significant commercial success, making playbox one of native instruments' best-selling vsts and earning the prestigious "futuremusic diamond award" in november 2022